About this site

This site is where I document what I’m learning while trying to build small SaaS products.

I’m not a traditional developer. I don’t sit down and write large systems from scratch. That’s intentional. I’m building by leaning on modern tools, AI-assisted development, and what people often call vibe coding. The work here is about understanding what that approach makes possible, and where it breaks down, when you’re dealing with real constraints.

Alongside building, I spend a lot of time reading and watching content about SaaS. Founder interviews, essays, launch breakdowns, post-mortems, long YouTube talks. Some of it sounds convincing in theory. Much less of it survives contact with an actual product.

This blog is where I pull those ideas apart. I combine what I’m reading with what I’m experiencing first-hand and write down the parts that are genuinely useful. Sometimes that’s a lesson learned the hard way. Other times it’s a framework or tactic borrowed from someone else and tested in practice.

Most posts are short and structured. Each one focuses on a single idea, a small number of concrete takeaways, and any techniques that are worth repeating. Where it matters, I also call out the limits of an approach and the situations where it stops being the right tool.

The emphasis throughout is early-stage SaaS. Shipping quickly, learning fast, using imperfect tools well, and making decisions with incomplete information. It’s about what actually happens when you try to turn an idea into something real.

Occasionally, I’ll also share posts on related topics I’m thinking about at the time, such as finance or other areas of personal interest, when they feel useful or relevant to the broader theme of building and learning.