Tibo's 12-step playbook for building SaaS products that stick

I watched Pat Walls interview Tibo, a French builder who runs four separate SaaS products each doing over $100k a month. Combined revenue: roughly $700k monthly, growing 20% month-over-month.

The portfolio includes Revid (video editing, ~$400k/month), Outrank (SEO tool, ~$200k/month), SuperX (X growth tool, ~$13k/month), Postsyncer (multi-platform posting, ~$1.5k/month), and Feather (Notion-to-blog, ~$10k/month).

The point isn't "build five products".

The point is the system: ship fast, talk to users daily, iterate until they can't leave, then scale what works.

The core move most builders miss

Tibo's meta-strategy comes down to one thing: do what's uncomfortable.

Most builders who can code are also the most reluctant to talk to people. They add features hoping one will land. They stay in the cave.

Tibo's framework flips this. Every step pushes you toward users. The playbook only works if you're willing to have conversations every single day.

Steps 1-8: Build until they can't leave

1. Ship an MVP in days or weeks
Use no-code tools like Bubble, boilerplates, shortcuts. Assume a 90% failure rate. If each attempt takes a year, nine failures means nine years. If each attempt takes a week, you reach success much faster.

2. Find 5-10 relevant people
Reach them through tweets, subreddits, or email. Your mum's opinion doesn't count. If the person isn't in your target audience, their feedback - positive or negative - teaches you nothing.

3. Build real relationships
Understand their workflow, their pain, their context. Surface-level feedback is useless. You need to know what their day looks like.

4. Talk to them every day
You're looking for recurring usage. Daily conversations reveal why people come back or why they don't. Tibo routes support to his Twitter DMs until a product hits $10k/month. Fixing something in 5-10 minutes after a DM creates customers for life.

5. Understand their ultimate goal
Don't just solve the immediate problem. Understand how far you can help them get toward what they actually want. That's where 10x or 100x value lives.

6. Fix their problems, not yours
Use your own product. When you're the user, you see the friction. Every tiny annoyance you fix improves life for you and everyone else.

7. Iterate and stay visible
Maintain the relationship. Tibo stays active on social platforms where his users are. He sees feature requests daily. Building in public keeps the feedback loop tight.

8. Repeat until stickiness appears
Don't go broad yet. Most builders focus on acquisition too early. If retention is weak, 99% of new users will churn immediately. You're pouring water into a leaky bucket.

Stickiness shows up when people complain. If someone takes time to tell you what's broken, they're committed. They want you to fix it because they're already using it.

Steps 9-12: Scale what works

9. Go broad to find what works
Try multiple acquisition channels. Product Hunt launches, social posts, building in public—these are free and often enough to reach $1-3k/month. Do this until you hit $10k.

10. Become a media company
Build a content engine. Whether it's social posts, SEO, or case studies, you need a workflow that produces material consistently. Content fuels everything else: testimonials, case studies, proof that your software works.

11. Add sustainable channels
SEO, ads, and affiliates scale. If ads work at $1k/month spend, they'll likely work at $10k or $100k. Outrank grew from $20k to $200k/month by layering in ads, dedicated SEO work, and a streamlined affiliate program.

12. Double down, kill the rest
Most products grow on one or two channels. Find them and go all in. For Postsyncer, SEO works because people search for social media questions. Once a channel works, there's always more to do: new keywords, new queries, deeper optimisation.

Why a portfolio instead of one product

Tibo runs multiple products because he has a family and the world moves fast. AI releases kill startups regularly. When Elon Musk took over X, it nearly killed Tweet Hunter at $200k/month.

If one product dies tomorrow, the others keep running. It's resilience, not ambition.

The system works because it forces discomfort

Tibo's advice to young builders: maintain a constant communication channel with users and use your own product.

The first keeps you connected to real problems. The second makes you an expert on the problem you're solving.

Most builders fail because they avoid the hard part: talking to people every day. The playbook only works if you do what's uncomfortable.